Disclaimer: I’m not really lazy. I’m an entrepreneur with two kids home from school for the summer. They play a lot of baseball, and I’ve got a lot on my plate. So, if there’s an easy way to do something, that’s how I want to do it. Ironically, I’ve learned one of the main premises in the art of manifesting is to not worry about the “how.”

I’m just like you. I’m an entrepreneur who wants to help people and uplevel my business.

And I’m really good at getting in my own way.

I’m full of limiting beliefs, self-sabotaging habits, and I’ve got a few resources in my back pocket to help me crush those beliefs and habits. (More on that in a minute.)

I was exposed to the world of manifesting and abundance in December 2012, when I joined a pilot program with other female entrepreneurs lead by Elizabeth DiAlto.

Joining that program helped me see the potential for success outside of my little freelance design world.

It felt like 100 little doors opened, and through them was the path that taught me how to think bigger.

I still haven’t went all in with manifesting, but I dabble here and there. The more I dabble, the more the higher powers shift things into my favor. Because of those shifts, I’ve been able to…

  • Work with thought leaders like Sean Malarkey, Amy Porterfield, and Lewis Howes; all of whom I’ve bought a course from since starting my business.
  • Celebrate my first $5,000 month, and my first five-figure month a few years later.
  • Travel to California to mastermind with game-changing entrepreneurs.
  • Create my own mastermind + hired my first assistant.
  • Receive an invitation to speak on stage in Miami at a live event.
  • Learn that my natural skill set is actually a talent.
  • Design dozens of sales pages for masterminds, courses, membership programs, that have generated over seven figures in revenue and changed the lives of thousands of entrepreneurs.
  • Move into my dream fixer upper (with a pool!) right across the street from a close friend.

And I’ve been able to do it all while taking my kids to and from school; and not work like a dog.

While running a business isn’t always easy, I prefer things be easy.

So, without further ado, here are a few of my easy-to-do success habits that help me hit new goals. I’m not perfect, and I don’t do them every day, but when I do most of them, I’m more productive, cool things happen, and I believe even more than I did the day before.

1. Write down your goals every day


On days when I’m consistent, I write down everything I want, such as 7 sales page leads a month and a brand-new Kate Spade purse. (Do you hear that, Big U?).

In December I wrote down that I wanted to speak at an event I was attending in January. I let go of the “how,” and it happened.

This is a tip from Denise Duffield-Thomas, whom I’m slightly obsessed with. I’ve taken her Lucky Bitch Money Bootcamp and her Manifesting Course. They’re both life-changing.

2. Meditate

This sounds cliche. But meditating helps clear my non-stop brain. My version of meditating means turning on an Abraham Hicks video on YouTube and putting it under my pillow while I snooze for 10 more minutes in the morning. 😂

One of my favorite videos to listen to is this “I Receive” meditation by my friend and former client Lana Shlafer. She’s pretty much a rockstar in all things Law of Attraction – so you should definitely check her out!

3. Set Intentions for Each Project + Launch

During my launch manager days, the launch team would set an intention for the participants of our free content and for the people who bought the course. And, each team member working on the launch would set an individual intention for our performance within the launch.

Mine was always around confidence, cause I didn’t realize that I was actually good at what I was doing. I’m creating a mastermind for designers soon, and my intention for each designer who joins is that they get 1 new client for their newly niched service by the end of the mastermind.

4. Gratitude


It works. Just this morning I had a call with my coach and I thought I actually wasn’t doing that great at appreciating what I already have. What you focus your energy on expands.

My best advice? Be grateful what you have, and stop complaining about all the bad things that keep happening to you.

There’s nothing wrong with being grateful that things aren’t worse.

5. Give yourself a break

Give yourself a break. We’re always harder on ourselves than anyone else, and I bet you’re doing better than you give yourself credit for.

6. EFT

EFT stands for Emotional Freedom Technique, which is also known as tapping. I’m not a regular tapper, but I know it helps bring positivity in your life. I first heard about it through Marie Forleo’s interview with Nick Ortner, but I didn’t start doing it until I found Melanie Bundock. She’s a member of another course I’m in, and we became friends.

I’m a member of her Tapping into Abundance course, and if you’re curious about it or feel like you’re in a slump, try tapping with her here. Her lovely british accent makes it seem dreamy to tap along to.

7. Track Your Incoming Money Every Day

Almost every day, I login to my bank accounts, PayPal, Samcart and my biz revenue spreadsheet and track everything that comes in and goes out. She has a free app for iPhone you can download to track your money. This is another Lucky Bee Tip! (Did I mention I’m obsessed with her?).

She has a free app you can download (for iPhone users) so you can set money goals, and track your income as it comes in.

8. Finally; Read Books that Make Abundance + Manifesting Realistic

There are a million resources and books out there about manifesting. I like people that keep it real, and here are my two fave books.

1. Get Rich Lucky Bitch by Denise Duffield-Thomas (<—life-changing)
2. E-Squared by Pam Grout (<—-money miraculously showed up in my bank account twice when I was questioning life and looking for a sign)

——————————————————————————————————————

I’m not perfect, and I don’t practice these habits every day. But when I’m not lazy, and practice them more, I receive more good things in my life..

Maybe it’s a penny in the street, or a free crystal in the mail from a biz bestie, or a surprise affiliate commission in my PayPal that I forgot about.

I’m just like you, an entrepreneur who wants to help people and uplevel my business. Having an abundance mindset is just a piece of having a great business, but it’s a step in the right direction.

And now, I’d love to hear from you. Do you have additional tips to share that I missed? Do you have a story to share about a book you’ve read or manifesting resource you’ve used?

Disclosure: I may be an affiliate promoter for some of the links above. This means that if you decide to purchase any of the products, I may be compensated a small commission at no additional cost to you. I never recommend products that I don’t love or personally use, so you can trust that I’ll only share the best of the best products.

Need to take new brand photos for your business, but aren’t sure where to start? Don’t worry. I’ve got you!🎯

The first time I had my brand photos taken, my dear friend took them for me.

I got my hair cut that day, so it looked waaaaay better than my normal “wash it and brush it” style. I didn’t really give much thought to my outfit, and I did my own make up.

We didn’t have a plan, and it worked out. Here are some shots from that photoshoot.

The photographer I used for my new brand photoshoot (more on that in a minute) even complimented me on them.

That was the only time I’ve had pro photos taken, and it was five years ago.

Getting photos taken is a great investment in your business, but I always had a million lame excuses for not getting new ones.

  • There’s acne on my chin.
  • I don’t have the time.
  • I’m in my 30’s, and I’m a mom, and I’m not really sure where to shop for my outfit, especially since my favorite store closed in December.
  • I’m not at my goal weight.

I’m sure I could add to that list, but you get the picture. (Pun totally intended.)

Earlier this year I attended an event, and ended up teaching on the stage, without fancy hair and make up. After that event, I realized that people value what I have to teach and share, no matter what I look like.

Right then and there I realized it was time to get new photos.

And I’m going to share *exactly* how I did it, so you can take my process and make it your own. 🙂

1. Hire the *perfect* photographer to take your brand photos

There’s an * around the word *perfect* because just like when you hire anyone, the perfect photographer for me might not be the perfect photographer for you.

In January, I posted a to-do in my Basecamp account for my assistant to do some photography research. Here’s a screenshot of the to-do:

I asked her to search for a photographer with a great eye for light, and was good at styling photos. I wanted to do a 2ish hour shoot, with outfit changes in two locations. I also wanted digital access to the photos and the option to get the rights to use them.

I asked for a list of photographers, their cost, with a link to their website and photo samples.

After I got the list, I reached out to 3 of my faves. I hired Shana Drake, a local photographer in my city. When I saw the words “Wherever there is light, one can photograph” on her website, I knew she was a perfect match for me.

She was super prompt with her reply. I mentioned a few insecurities I have, and she assured me that she’d show me the shots as she was taking them so I would be 100% comfortable. Score!

2. Schedule your brand photo(s) session and book your location

Scheduling the shoot was easy, but I couldn’t make up my mind as to where I wanted the photo shoot to be. I *really* wanted it to be in my home, but it isn’t quite camera-ready.

And I’d want nothing in my house to be out of place. Living with kids in sports 7 days a week doesn’t make that easy, so I decided to save myself the headache.

Shana had access to a studio with great natural light, so a few days before the shoot, I asked her to book it.

3. Create a brand photo inspiration board

rebrand

Pinterest is a great resource for creative inspiration, and I looked for shots that I’d like to use for my new photos.

I looked for different poses I could use, because I wanted to appear confident, beautiful, and fun. I also looked for different outfits I could wear. Once you define your brand style, you’ll get a good idea of the type of persona you want to portray.

4. Select your brand photo attire

In full disclosure, I’m not a stylist. If you have the budget and need for a stylist, I highly recommend that you hire one.

I brought 4 outfits, 4 pairs of shoes, jewelry and a bobbi pin for my hair so I could pin it back if I wanted. I ended up wearing 3 outfits.

And all 3 of the outfits I wore were clothes I already owned, with the exception of a blazer I borrowed from my bestie. I stuck with black because my main brand color is black, and made sure I had a unique necklace with each outfit.

Brand Photo Melissa Burkheimer

Brand Photo Melissa Burkheimer

 

5. Prep and pack your props for your new brand photos

While I was pinning, I unexpectedly found a ton of inspiration for different props that I could use for my photos. As I mentioned above, I’ve been collecting random things like film reels, vintage cameras and more for years, and I thought they’d be perfect for this shoot.

My goal is to help people make their rebrand feel like a movie premiere, not a reality show, so the movie props fit nicely.

I brought flowers to use as a visual representation for “standing out.” Because when you rebrand, you want to stand out, not blend in.

And I brought magazines and notebooks for a couple of flat lay shots, which I already had around the house.

The donuts were a last-minute buy from the grocery store that my family enjoyed after my photo shoot.

6. Schedule your haircut (or blowout) and nail appointment early

Clear your schedule for the entire day of your photo shoot if you can. And schedule your haircut/blowout, pedicure, manicure, blowout, make up, and eyebrow wax before your photoshoot.

I scheduled my hair appointment early, and luckily my hairdresser does make up.

But I never got my nails done, so I painted them in my car…the morning of. So take it from me, don’t wait until the last minute. 🙂

7. Make a list of everything you need to bring and pack it the day before your photoshoot

Make a list of everything you need like props, clothes, jewelry, make up and anything else that you need for a successful shoot.

I bought a few more props for flat lay photos, but I forgot them. 😞

8. Bonus: Hire an assistant to come with you for the photoshoot

I didn’t actually do this, but I wish I would have. An extra set of hands on deck to help with things like carrying in my basket of props would’ve been great.

9. Bonus: Share the behind-the-scenes scoop using social media

A photoshoot is a perfect thing to share on social media to give your audience a behind-the-scenes look at the photos.

Sharing the process on social media as it happens wasn’t really an option for me because my focus and energy was on my photoshoot.

This is something that an assistant could do as well.

10. Bonus: Make a list of must-have shots before your photoshoot

I didn’t do this, and I wish I would have. I’m going to schedule another photo shoot in a few months with some more specific creative shots.

I already know what they are, and I need a body double to make some of them happen. (I’m looking at you, seester!)

—————————————————————————

What to do if you have any type of body shame

I’m not a photographer, and I’m not an expert on body confidence. But I’m a woman; who has some great features and I have some flaws. Some flaws bug more more than others.

I was lucky enough to find a photographer who was patient with my insecurities and made me feel super comfortable.

I was pretty adamant that all photos were taken from the chest and up. And we used props to hide areas that I may not want to show in a photograph.

I did take a few full-body shots that I’ll use on occasion. 😇

 

All the (pic) credit in the world goes to my photographer. She was open to my ideas and brought them to life.

Hiring a photographer to take your brand photos taken can be an exciting, scary, experience, but doing it will uplevel your brand.

Find someone you know to take photos for you the first time if you don’t have a budget. (That’s what I did!). There are plenty of photographers just starting out and students who’d love to take your photo for the experience.

I’m just like you, an entrepreneur who wants to help people and upgrade my brand photos. Having good brand photos is just a piece of having a great brand, but it’s a step in the right direction.

And now, I’d love to hear from you. Do you have additional tips to share that I missed? Do you have a story to share about your photo shoots?

Let’s get straight to the point: Every entrepreneur needs an amazing copywriter on speed dial.

And let me be clear: I’m not a copywriter.

And there’s nothing more intimidating writing a post recommending that you hire a copywriter, when you’re not a copywriter. 🙈

Now that I’ve gotten that out of the way, you should know that I always recommend that my premium sales page and branding clients work with a copywriter.

And as a designer, I always recommend that if you only have a budget for design OR copy, that you invest in the copy. 😱

Right now, there’s a designer whose eye balls popped out of their head reading this.

I digress.

Before I ever agree to create someone’s sales page, I ask to review the copy first. And if I think it needs work, we bring on a copywriter to work their magic so that the sales page actually converts.

A good design with words that no one will read and that doesn’t connect with your ideal clients is kinda pointless.

Easy-to-read copy that helps your audience relate to a problem you’re solving for them on a sales page, opt-in page, website, in an email or anywhere, is an invaluable tool in your business.

If you’ve been looking for a sign that you should hire a copywriter, here you go!

Anyways, I’ll get off my soapbox now and tell you how you can find a copywriter for your next project.

Let’s be honest.

Hiring ANYONE to help you with tasks (for the first time) in your business is scary, and handing over your hard-earned money is not easy.

One of my biz buddies sent me this FB message about her sales page just two days ago:

I’ve gotta Q I’m hoping you can help me with. Is there a formula for building a sales page? and who holds this key? Is it the designer or the copy writer? I need to figure out the formula in order to put together the copy… I feel like I”m spinning. Can you point me in the right direction here? Thank you sooooooo much ❤ Any help is super appreciated. xoxoxoxoxox

My answer: You hold the key!

Once you find the perfect copywriter for your project, you’ll be so glad you did that you’ll never want to write your own copy again. And if you don’t have the budget to outsource all of your copy, try outsourcing one project to a copywriter first.

When you inquire with potential copywriters for your business, it can be overwhelming, but don’t worry, I’m here to make things easy.

The first thing to remember is that you hold the key to setting the stage for the project, and finding the most ideal copywriter for you.

Here are some important things to consider when you’re looking for a copywriter:

  1. Do you like their work samples?

    Ask for work samples and review them as if you were a potential customer. Do you like what you read?

  2. Do they communicate well during the inquiry process?

    If they don’t, then you won’t want to know what it’s like to actually work with them!

  3. Are they available during your timeframe?

    Most of the good copywriters I know are booked and not available for rush jobs. Always schedule your projects early!

  4. Do they have references or testimonials?

    Read the testimonials or ask for case studies. I also like to ask my peers in the industry who they love to work with, and who gets them results.

  5. What does your gut say?

    You hold the key. Never forget that.

  6. Do their fees match your budget?

    Figure out what a comfortable budget is for you. Find out what their pricing and process is and then decide if you can take the leap.

  7. Does their style match your next level goals?

    Always make sure that your copywriter’s style matches the direction you want your business to take, not where you’ve been.

And since I’m not an expert copywriter, and my advice will probably help in some way, I want to help you all the way.

I asked a few of my favorite copywriters to share their best advice for hiring your next copywriter. Here’s what they had to say:

Sarah Grear, Conversion Copywriter at Creative Copywriting International

 

“I’ve written copy for online businesses from startup to earning 7 figures, they all want to know when they should write their own copy and when they should hire out.

When you’re starting out, hire a copywriter where the conversions matter the most. Get support on your free training opt-in page, so you get as many subscribers as possible. Then get help on the sales page so you can convert those subscribers to buyers.”

Kira Hug, Conversion Copywriter at Kira Hug Media

 

“Make sure you like their style & voice. Seems obvious, but clients often hire without reading ANY copy. You want to know how well a copywriter can handle the type of content or sales copy you need. Ask for case studies!

Find out their process, as well, because every copywriter does things differently. You need to feel comfortable with your copywriter, because it can be an intimate relationship. If you don’t feel comfortable with them, it’s not going to work out.”

Jamie Jensen, Founder and CEO of Your Hot Copy

 

“Pick someone who already kinda sounds like you and feels very “you” when you read their writing. This will make things easy. Know your audience inside and out and really do your part with market research so you have plenty of info to bring to the table.

Make sure to be honest with feedback. Don’t be afraid to give honest notes if something feels off or was miscommunicated. The most valuable thing you can do for yourself and the project is to communicate! Your participation and presence in the project is necessary.”

Hattie Brazeley, Copywriter for Digital Entrepreneurs

 

“As a copywriter, it’s always super-reassuring to be asked something along the lines of ​”What do you need from me in order to produce copy that we’ll ​both​ be proud of?”​

This kind of question signifies that you understand that copywriters don’t have magic conversion wands, that you​ know you’re​ ​integral to the success of your project and​,​ fundamentally, that you’re ​probably going to be pretty awesome to work with.”

Jennifer Myers, Copywriter at Jennifer Myers Creative Communication

 

“Many of my clients hire me in part because on my website I outline exactly how we’ll be working together and what they can expect. Hire a copywriter whose process makes sense to you. Don’t forget to ask about the process, turnaround time, deadlines, revisions, and more.

You have the right to feel completely in-the-know and comfortable, from the very beginning!”

Lacy Boggs, Director at The Content Direction Agency

 

“My biggest soapbox when it comes to hiring a copywriter is that they must be able to sound like you or your brand. They could be the best copywriter in the world, but if they don’t sound like you, it’s not a good fit. This is both because your customers won’t love the cognitive dissonance of jumping to a sales page that sounds nothing like you and because if you and that copywriter ever part ways, you won’t be able to replicate their voice.”

There you go. And if you’re wondering why I’m writing about why you should and how to hire a copywriter, the answer is simple. Good copy is an invaluable, necessary tool in your business.

It doesn’t matter if you’re building a new website, a new sales page, a new email funnel or anything where copy is an ingredient. The right copywriter can help you make it better.

I’m a big believer in the work they do, and the results that good copy can produce. Profitable results lead to more sales, expanding your reach, and gives you more freedom in your life and business. 😀 Who doesn’t want more of that?

And now, I’d love to hear from you. What other questions do you have about working with a copywriter? Do you have a story to share about working with a copywriter to share?

Tell me in the comments. 😀

Here’s a confession: I’m good at things like sales pages, big brand plans and getting good parking spots. And I make a heckuva chicken pot pie.

I’m not so good at putting myself out there, or sharing how I’ve helped my peers and clients. 🙈

I didn’t even have a working website for like 3 years in my business. I didn’t want to build an email list, so I didn’t. And it was really refreshing.

I wanted to grind behind-the-scenes, so I did. And the results I help people get have been phenomenal. (I bet you can relate!).

Meanwhile, my peers in the industry have spoke on international stages, sold their courses to hundreds of students and post to their social media accounts frequently.

Their offers convert. They’re consistently growing their email list. They attend live events. They get interviewed on podcasts. And they hit multiple six-figures. They don’t stop.

And here’s my other confession: I stop. I’ll get on a podcast here or there, but I’ll stop seeking invites. I’ll post an update to Instagram or Facebook here or there, but that’s about it. I blogged twice six months ago. But I stopped.

Starting today, that’s going to change. And if you can relate, you should make small steps with me to put yourself out there.

My friend was frustrated that no one was signing up for her new offer, and we both quickly realized that no one signed up for it because they didn’t know about it!

So, since we’re doing to this together, I’ll start by sharing what I’m doing, plus 8 ways that you can put yourself out there that don’t cost a penny.

So, here’s how I’m putting myself out there and giving value….for free.

  1. I’m super excited to be one of 33 guest teachers in Lexi D’angelo’s Biz Woo Masterclass series! I’ll be teaching you how to create a website that aligns with your ambition and my training goes live in early March.
  2. Last week I did an Instagram takeover on the Biz Woo School Instagram account, where I shared via Instagram story showcasing behind-the-scenes in my business.
  3. I was interviewed for two podcasts last week, and I’m welcoming new podcast or video interview requests.
  4. I’m starting to consistently post to social media (mainly Facebook and Instagram).
  5. I’m going to share the interviews I’ve done, more often! The last time I posted one of my interviews on Facebook, I received two more invites to be on other podcasts.
  6. I’m offering pitch-free sessions in the next two weeks helping people with Launch Plans, Big-Picture Branding, and Upleveling Their Design Dusiness. (Want one? Click on the link that applies to you and I’ll send you a link to schedule a call!)

Here are a couple of other things you can do, if you want to put yourself out there and give value for free.

  1. Sign up for HARO, to get media requests sent to you via email. (Hey Steve Harvey! I’m ready to be a guest on your show!).
  2. Email 3 people you know with podcasts or platforms where you can me interviewed or featured and tell them how you can offer value to your audience.
  3. Support the guest teachers in Lindsay Padilla’s Facebook Group, The Teacher’s Lounge for Entrepreneurs, and if you’re brave, sign up to do your own guest teaching spot. I’ve done two in there!
  4. Do 3 Facebook Lives per week on your business fan page.
  5. Upload a video to Facebook and promote it using Facebook Video Views. You can get views for as little as a penny. (No joke.)
  6. Guest post on Huffington Post or Medium, or another site where your ideal customer hangs out.
  7. Host a free webinar that shows off your super power. Just to give value.
  8. Write a list of 10 places you can speak, talk, teach, or provide value. Send them a sweet pitch.

By telling you that I’m committed to putting myself out there more and giving value, it means I have to. Hold me accountable, friends. We’re in this together. 🙂

blog-graphics_002Your potential customers want to know what kind of results they could get when they decide to work with you and/or buy your course.

If you have 25 testimonials on your sales page talking about how great you are, that’s great. But it’s not what they need to be reading.

Your hot and cold leads need to be able to relate to the possibilities you create for your clients.

Twenty-five testimonials talking about how great you are isn’t going to cut it, friend.

Don’t worry, cause I’ve got a short and sweet tutorial will show you exactly How to Craft Testimonials that Highlight the Results Your Customers Experience when they work with you.

Creating a results bank will keep you organized when it’s time to create your sales page and sell your services. 

So, you may be wondering, “How the Heck do I get started, Melissa?”

Don’t worry, I’ve got you. I’m here to make things easy, because that’s how I’m wired. You need a plan for getting it done.

Here are my 4 simple steps to your very own personal results bank:

1. Ask your customers to give you feedback on your services.

Send a follow up email or slack message to ask follow-up questions about your services.

If you have a course with hundreds of customers, it may be easier to do it electronically using a tool like Survey Monkey.

If you work one-on-one with people, then I recommend doing it over the phone.

2. Create your bank.

Create a Google doc or a folder on Dropbox where you keep all notes, Facebook posts, and results-oriented feedback about your work.

This way it’s easy to find, and it’s great to read when you’re having an off day.

3. Ask these questions in an email, on a phone call, or via a survey.

What’s the biggest bottleneck you faced before we worked together?  

What’s been the biggest benefit that you’ve experienced while working with me?

How is your life different now than before we worked together?

Do you have any measurable results you can share with me?

And, get permission to use their testimonials in a promotional manner.

**Sidenote, please consult with an attorney before you use any testimonials. I’m not a lawyer and am not in a position to give legal advice.**

4. Write them to showcase results and possibilities.

I’m going to use my friend Rachel as an example in these testimonials I’ve created for us to use as an example.

Testimonial #1 shows how the client feels about their investment, and shares tangible results after taking 1 lesson in her course.

“Rachel Luna is a force of nature. Get her on your success team before her calendar fills up. I sold out my program after completing Lesson 1 in her course, and it’s the best money I’ve ever invested in myself.”

Testimonial #2 showcases her street cred and amazing taste in shoes, but it doesn’t tell me why I should work with her.

“Rachel Luna is the smartest affiliate marketer in the world and I love her shoes.”

Testimonial #3 covers an objection your ideal clients may have, and shares tangible results this make believe client got after using one of Rachel’s strategies.

“I was hesitant to invest at first, but I doubled my monthly revenue within 2 months of working with her because I did the work and followed her affiliate marketing strategy.”

Now it’s time to build your results bank! Now that you’ve got a process, I’d love to see your new testimonials!

Share them in the comments. 🙂

blog-graphics_001You’re getting ready to create your sales page, and you’re overwhelmed.

Not sure where to start.

You have an idea on what to write, and your logo is ready, but you don’t really know what needs to go where.

The last course you purchased had a long-form sales letter to go with it, and you’re secretly dying to have one too.

Don’t worry, you’re not alone. And I’m here to help. I’ve been designing sales pages for some of the most well-known influencers in the digital marketing space for the last three years, so I know a thing or two about what makes a sales page that hits home with your ideal customer.

I’m here to make things easy, because that’s how I’m wired. Creating an amazing sales page takes time, but with a clearly laid out plan, you can focus on doing things that help impact the lives of your customers.

So, you may be wondering, “How the Heck do I get started, Melissa?”

Well, you need to start with your mindset. If you think this is going to be hard, then it will be.

If you decide it’s going to be easy, then it will be. I’m not saying it won’t take time, but you can either enjoy the process, or make it hard. 🙂

Here are my 4 simple steps to your very own personal sales page success plan:

1. Create an outline for a short sales page. Here are 7 sections to include:

  1. Start out your page by exposing the end result your client achieves after they work with you. Your top section is your first chance to get their attention. You can do this with an amazing headline, a sales video, and/or benefit bullets. (Bonus tip – only include links to three things that help people make the decision to say “yes” to your offer in the navigational menu for your sales page.)
  2. Identify the problem your customer faces, and be specific. Where are they now vs where they want to be? How will they feel after they buy and implement what you teach? Tell stories about your previous clients and/or from your experience by showing you can relate to their situation and their dreams, wants and needs. Use language they would use. You can get this language by getting feedback from current and past clients.
  3. The Offer Introduction & The Offer Promise. Introduce your offer, with the logo and tagline. Get specific on who it’s for and what your big promise is.
  4. Who is your course, product or service for? Cover who it’s for. Get specific. Is it for Jen from Rhode Island, who is a Pilates instructor? Or Jason from Los Angeles who owns a cafe by the beach? Identify traits, similarities, they can relate to. (The more, the better!)
  5. Testimonials from current and previous students. Don’t include testimonials talking about how great you are. You are great, but we need to know how great your offer is, and how you’ve impacted your customers’ lives.
  6. What’s included in the investment? Share exactly what’s included in their purchase. Are there special incentives when they join within a certain timeframe? Are there other course bonuses? What’s the investment? You’ll definitely want to create a crystal clear pricing graphic, buy now buttons for each payment option, and share the total value of the program and content. Be clear about when payments are due, and include the terms of the purchase.
  7. The Guarantee & Buy Now. Do you have a guarantee with specific conditions? Be super clear! How do they purchase the program? Just like in number 15, you’ll want to include at least one buy button on your page.

2. Write the copy.

If copywriting is your jam, then you’re good to go, especially with the outline you’ve just written. Get to work.

If copywriting is not your jam, then there are plenty of great copywriters out there you can work with. Here’s a pro tip: If you find a copywriter you like, get on their calendar early.

Make sure you ask that they be available to proofread the copy after the design is complete, and again when it’s on the page.

3. Create the design.

A wireframe is a design layout you can use as a guide for the design for your sales page.

If you’re using a template, like LeadPages or ClickFunnels, then you may not need a wireframe.

If you’re working with a graphic designer or you’re going to create the design yourself, don’t worry, I’ve created a wireframe guide for you to follow. Download it here.

4. Create a development strategy.

You basically have two options: hire a developer or do it yourself using a template.

If you’re going to hire a developer, try asking for referrals from friends and biz buddies. Make sure they can meet your deadline and are above average in the communication department.

If you’re the DIY type, you can use tools like LeadPages, Optimize Press, or ClickFunnels.

Make sure the page is mobile-ready, and responsive, so you can provide the best possible user experience.

Bonus tip: The Final Checklist.

  • When it’s all done – enlist a friend or copywriter to give the copy a final check on the copy.
  • Double and triple check all of the links on the page so that you know they are working.
  • Check the design on your mobile phone, your sister’s mobile phone, your mom’s mobile phone and your tablet.

Happy Sales Page Building! Now that you’ve got a process, I’d love to know:

  1. What step are you at in the sales page creation process?
  2. What additional questions do you have about creating a sales page?

Leave a comment below and let me know!