Conversion Design School™

Transform your launches into record-breaking blockbusters when you join Conversion Design School™.

Launching helps you build credibility, inspire change, and positions you as one of The New Era of Digital Entrepreneurs.


When you design your message, your offer, the customer journey, your strategy and use design to tie it all together, you fulfill your deeper purpose and change the world.

After 6 years of designing sales pages and launches for courses, masterminds, events, and online programs, I’m showing expert entrepreneurs how to sell their offers online using The New Era of Launch Design, a signature framework I teach inside Conversion Design School™.

Conversion Design School™ + Melissa's launch and design strategies gave me a clear picture of what to do when I launch.

"Conversion Design School™ is a design meets how-to-launch-your-strategy + business and marketing school and it should be a prerequisite for all design students and entrepreneurs building their businesses.

No one else is teaching conversion design, yet every designer, copywriter, and entrepreneur needs to know how to visually and functionally tell a story that sells through all the stages of the sales funnel. Melissa is teaching more than design in the traditional sense; she's showing you how to design a smart launch, from the offer to the sales page.

If you're designing a sales page or getting ready to launch your service or product, enroll now. Melissa is a natural teacher, epic designer, and a brilliant launch strategist. Enroll ASAP!"

– Nicole Edwards,
Conversion Copywriter + Designer

Melissa is one of the best designers to work with in the online space.

"Working with Melissa on several long-form sales pages for different course launches has proven to me that a designer who understands copy, branding, UX, and how to keep a project moving along is critical to a successful launch and to the creation of a beautiful and high-converting sales page.

Melissa knows her stuff, she's experienced, and she's also open to doing whatever it takes to make the project successful.

She understands the goals of what we need to accomplish with a project, and she's open to the needs of a copywriter, like myself, and takes all of it to create a design that accentuates the copy, which ultimately sells a product or course. And then takes the design, and creates around the most important parts of the copy so that it clicks, converts, so people can scan it, read it, and so people want to purchase whatever you're selling.

She's the real deal, an awesome person, and is a go-getter who is not afraid to put in hard work and one of the best designers to work with in the online marketing space. ”

– Kira Hug,
Conversion Copywriter and Co-Founder of The Copywriter Club

I tripled my revenue!

"I tripled my revenue! I’m definitely not a freelancer anymore and I would never have realized that I could, or should, niche down in order to grow my business if it wasn't for Melissa. I’m now clear about the direction my business is going.”

– Shaundra Howard,
Creator of Stressless Launches
“Melissa was so on top of things! What I loved most is that she checked in with me often about our progress, which made me feel confident that the project was moving forward as planned. Thank you so much for treating my project with urgency, importance and creativity.”

– Amy Porterfield,
Creator of the Online Marketing Made Easy Podcast
“When you’re in GROWTH MODE, and up to BIG THINGS, you can’t afford to be doing it all alone. Melissa can think and play at that big picture level, and then distill it down to the very detail and attention needed to communicate with my team…so I don’t have to."

– James Wedmore,
Founder of Business By Design

Let me tell you the 4 biggest mistakes I see when businesses sell things on the internet:

Building a sales page before creating a proven offer.

Most business owners think they need a sales page to sell an offer online, but in reality, you can sell your offer over the phone, on a webinar, via a PDF, or even directly from the checkout page.

Once you have a solid, proven offer that gets your clients results, that’s when I recommend entrepreneurs create their sales page.

Fun fact: When I launched my first mastermind for designers in 2017, I sold the first spot with an email list of 30 people, without a sales page.

Investing in pretty design that doesn’t convert well.

Gold text, scripted fonts, and staged flat lay photos are all the rage right now. Does your desk really look like that? Probably not.

Don‘t get me wrong. I love good, clean design – and have nothing against gold scripted fonts. I get paid very well to create sales pages and web sites that make my clients lots of money.

But if you don’t make sure the copy compliments the design, and your funnel takes the customer on a journey that leads them to buy, you won’t get the results you want.

Launching a sales funnel without tracking results.

Most people create their opt-in hoping to build their list and sell their offers on autopilot, but they don’t put any systems in place to track the performance. And when it doesn’t perform, they give up.

Using strategic design with a conversion strategy to make every experience your potential customers have with you is top-notch will help you get more customers. Tracking your results, and making tweaks to your existing funnel combined with conversion copy and high-level design will help you hit your high launch goals!

Hiring 5 different freelancers to create your launch assets, without making sure every piece is cohesive.

For real. This is a big one. How many times have you hired a copywriter, launch strategist, FB ads manager, and designer to upgrade your launch?

But, then no one on your team makes sure all of the assets match, the journey makes sense, and then your sales could suffer and people will be confused.

As an expert entrepreneur, I know that you're super passionate about what you do and you want to build a business that makes an impact for your clients.

Understanding messaging, the customer journey, what you’re selling, marketing, launching, conversion design and how it all works together to help make the sale is an invaluable skill that every expert needs to know.

I had no idea sales page design would be the thing that would set me apart, and have some people look to me as an expert when I first started my freelance design business in 2011.

In 2012, I came across people like Elizabeth DiAlto, Amy Porterfield, and Marie Forleo, and was totally fascinated by how they were marketing themselves online.

Eventually I bought courses and programs from all of them.

In 2013, I landed my first sales page project for Amy Porterfield – and that project showed me the pivotal role that design plays in a profitable launch.

This quickly led to opportunities to help leaders like James Wedmore, Kimra Luna, Lise Kuecker, Carolin Soldo, Rick Mulready, Kate Northrup, Bob Heilig, Rachel Luna and Amber McCue grow their online businesses through high-converting sales pages and expert launch strategies.

After being interviewed all about Conversion Design on the Get Back to Design Podcast with Krista Miller and Kory Woodard in 2019, I got the idea to launch the program combining my sales page design and launch skills.

I quickly realized that NO ONE was teaching conversion design, except for a couple SAAS companies. In the fall of 2019, I hired two mentors, and I launched the first version.

Conversion Design School™ 2.0 is better than ever, and I can’t wait to help you learn The New Era of Launch Design.

Transform your promotions funnel into record-breaking
blockbusters using Conversion design strategies.



I build sales pages, but I’m not your average designer.

I’ve worked behind-the-scenes of promotions for six, seven and eight figures businesses that have resulted in lots of leads and revenue. 

Here’s a few stories from my vault of launch successes:

Sold out events, fully-booked masterminds, expanded teams, increased visibility, more sales, more efficiency, and most importantly, more conversions are a result of me coming onto my clients’ teams.

I’ve worked on dozens of high-level sales pages for personality brands and entrepreneurs.

They’re true change-makers in the online space - they know what they want, and they make it happen.

When I partner with my design clients to create their sales pages, I get to witness their sales increase, their support teams expand, and their current success stories skyrocket into record-breaking blockbusters.

My design clients actually value high-level design work because they know it will get them a return on their investment.

“The design Melissa presented me with for my sales page was gorgeous and exactly what I was looking for. The entire process was seamless and the level of attention-to-detail was better than any other experience I’ve ever had.”

– Carolin Soldo,
Success Coach for Passion Based Women Coaches
“Melissa was able to take the essence of me… and put it into a beautiful format to share the message I wanted to get out there. It’s better than any sales page I have ever seen, and I’m not just saying that because it’s mine. It’s really perfect.”

– Kimra Luna,
Freedom Hacker, Branding Mentor and Founder of Be True, Brand You
“Melissa is a design badass who keeps the train moving. I trust her. She helped oversee the all moving parts for our new sales for FBinfluence and helped us tweak the design to emotionally appeal to our future customers. Working with Melissa has been a lifesaver. She has saved me precious time and money. She consistently takes massive actions and get things done – and she has a great eye for design!”

– Sean Malarkey,
Online Marketing Professional + CEO of Inspired Marketing
Creating Sales pages for influencers, personality brands, authors and well-known companies taught me how to help my clients get better results with their launches. I’d love to show you what I know.

I encourage you to DECIDE to truly see yourself as the high-level creator who know what's possible when you shift your mindset and learn the skills you need to help make more sales using Conversion Design.

Creating sales page and managing launches for the influencers I was buying courses from taught me how to help my clients get better results for their launches.

I’d love to show you and your team what I know.

Instead of just throwing a sales page up and hoping for sales - look at design as a part of the strategy.

There are a million launch courses out there, but until you’re on a launch team, you’ll never really understand how big a launch really is.

MOST PEOPLE CREATE A COURSE AND A LAUNCH PLAN without realizing how many times, during your launch, you will want to learn from your data, traffic, heat maps and more. LAUNCHING is relatively easy, getting the conversion is not.

Trust me, I know.

Getting that conversion takes...

The world needs more experts who understand how conversion design helps make sales online. They don't teach this in Design School.

“Can Conversion Design School™ really help me?”

Okay, Melissa. This sounds great. But I’ve already hired a copywriter, OBM and launch strategist…

Even if you and your team have a basic understanding of graphic design principles, you can only take so many Photoshop classes.

Graphic Design is defined as visual communication + problem solving using elements like photos, typography, copy, shapes and illustration.

Conversion Design is defined as designing experiences with an end-goal in mind.

Most of us want to make more sales and look good online.

Graphic design, visual communication and branding are important.

Businesses don’t survive without sales. Design is literally the asset that your audience experiences when they hear about you.


I'd love to take you and your team under my wing, and show you want I know about conversion design.

“Melissa is amazing to work with because she stays at the forefront of the digital design/online marketing industry. Melissa’s graphic design talents were huge assets to the launch of my product. She’s very details oriented and made herself available to answer any questions while creating an amazing clean design for our membership site based on initial concepts.”

– Lewis Howes,
Lifestyle Entrepreneur and Founder of the School of Greatness
“Melissa is not just an amazing designer, an incredible project manager, a standout launch manager. She can single-handedly take a project with dozens of moving pieces and with little to no input from my normally Type-A self, she can provide results that are beyond my wildest dreams {and produce the 6-figure launches that I want}. I can see a ten fold return on the investment I made and it’s been one of the easiest projects I’ve ever done!”

– Lise Kuecker,
Founder, The Client Cure


Conversion Design School™

Conversion Design School™ is a virtual program that teaches you how to design your message, punch up your offer, design your launch strategy, and use conversion design to take your launches to the next level. Plus, you get Live Design Critiques, Live Coaching & Community Support!


GO from “directionless expert” to “The New Era of Digital Entrepreneurs” who sell their offers online.

  • Learn to use conversion design to help you sell your offer with ease.
  • Map out your promotional plan by creating a customer journey that connects and converts. Happy clients = more testimonials, more sales and more fans!
  • Understand your customer data so you can use conversion design to improve results with your promotions. A better looking funnel that performs? Yes, please!

I created Conversion Design School™ to show expert entrepreneurs how to become the go-to expert in their field, confidently charge more, and launch their own courses and programs.

Here's how Conversion Design School™ works:

I'd love to show you what I know about Conversion Design.

Here's what you'll learn when you join Conversion Design School™:

The Blockbuster Method to help you Confidently Design Your Promotion Plan

Module 1: Using Design as the Foundation To Help You Make the Sale

Learn why good design can help you build credibility and put your potential clients at ease. Identify what you’re selling and the end result you’re promising.

  • 1.0 Why Design Matters
  • 1.1 Offer Checklist
  • 1.2 Offer Brand Assets
  • 1.3 UX 101 + Accessibility

Module 2: Methods for Selling Using Design

Learn what types of design assets can help you with the sales of your product or service, using different methods of selling.

  • 2.0 Designing to Sell (WTF is a funnel)
  • 2.1 Sales 101
  • 2.2 Sales Calls
  • 2.3 Live Webinar/Class/From the Stage/Workshop
  • 2.4 Sales Page
  • 2.5 Website
  • 2.6 Follow Up Emails
  • 2.7 Chat boxes + DM’s

Creating a Customer Journey that Connects and Converts

Module 3: Design a 5-Star Experience

Don’t just take your clients money, and then throw their name on a shelf. Create a winning customer experience with integrity and design that’s accessible to all types of students.

  • 3.0 Easy Launch Planning
  • 3.1 Pre-launch Promo Plan
  • 3.2 Cart Open Promo Plan
  • 3.3 After Purchase Plan
  • 3.4 Different Audience Buckets
  • 3.5 Launch Resources

Module 4: Social Proof that Persuades using Design

Create a connection with your audience and earn strategies they didn’t teach in English class or design school using empathy, positioning, persuasion, copy, and more to help communicate with your potential customers.

  • 4.0 Understanding Empathy & Persuasion
  • 4.1 Testimonials that Sell
  • 4.2 Positioning & Messaging

Customer Acquisition using Conversion Design

Module 5: Design That Converts

Learn strategies you can use to help you get more conversions before, during and after your launch.

  • 5.0 Conversion Design Principles You Need to Know
  • 5.1 Color Psychology
  • 5.2 Fonts + Typography Design
  • 5.3 First impressions + clicks (Hero sections that make sense)
  • 5.4 A Website the Clicks
  • 5.5 Sales Page Copy
  • 5.6 Sales Page Design
  • 5.7 Usability Everywhere
  • 5.8 Lead Gen Pages
  • 5.9 Cart Abandonment

Module 6: The Science of Getting the Conversion

Learn how to look at the promotion data, user behavior and tracking so you can improve conversions during your next launch.

  • 6.0 What it Really Takes to Get the Conversion
  • 6.0 What to Measure
  • 6.1 Tools for Tracking
  • 6.2 Improving Conversions Mid Launch
  • 6.3 Launch Debrief

Get access to these Conversion Design Bonuses!

A Conversion Copy Lesson

Learn how to write copy like a conversion copywriter with a VIP Lesson from Sage Polaris, copywriter to the internet famous.

Technology Solutions That Sell

Take a look at all the tools out there to help you create landing pages, check out pages, email campaigns from Brandi Bernoskie, owner of Alchemy + Aim.

Marketing Metrics You Need to Know

A VIP Lesson with Digital Marketing Genius, Jamie DuBose, to talk about basic marketing metrics you need to know!

The Ultimate Library of Launch Templates + Processes

Not sure what to say on your sales page or how to plan your launch? I’ve got you! You’ll find a Sales Page Copy Template, Sales Page Design Samples, Email Scripts, Launch Process Boards, Survey Processes, and more!

“Okay Melissa, I’m 100% in. Sign me up NOW!” Here’s a recap at what you get when you join:

My feedback + my eyes on your promo plan, client testimonials, and your sales page. (Priceless!)

You get 6 modules of training, via audio, video, and transcripts with design examples focused on helping you learn how to use design strategies in your funnel. Access the lessons from anywhere or watch the recordings at their convenience. (Valued at $3497)

Four Live Co-Working Sessions + Design Critiques so you actually get time to work on your launch assets! (Valued at $997)

Answers to all your biz questions, cheering from your new biz pals, and a safe place to share inside of our private FB group. (Valued at $997)

Bonus #1: A VIP Copy Lesson with Sage Polaris. Learn how to write copy like a conversion copywriter. (Valued at $997)

Bonus #2: A VIP Tech Lesson with Brandi Bernoskie. Take a look at all the tools out there to help you create landing pages, check out pages, email campaigns and more! (Valued at $997)

Bonus #3: A VIP Lesson with Digital Marketing Genius, Jamie DuBose, to talk about basic marketing metrics you need to know! ($997 Value)

Bonus #4: Access to my Ultimate Library of Launch Templates and Processes. ($997 Value)

Join me inside Conversion design school™ for only:


12 Monthly Payments of



1 Payment of




"Before working with Melissa, I had no idea how to build my brand online.

Within 30 days of working with her privately and joining Conversion Design School™, I have a working opt-in, landing page, a list of 200+ people, my Facebook ads are converting, and I'm creating an offer I plan to launch next month.

I'm so grateful for her showing me the way, and everything is getting clearer and clearer. I would not be this far without her guidance."

– Dr. Radka Toms,
Founder of My Sugar Stop
“The fact that you could take my scribbles and turn them into a piece of art that tells the story of who I am… AH. MAY. ZING. Melissa took my notes and turned it into a beautiful and cohesive rendering of my vision for the header for my web site. Her skills are off the charts! If you are looking for a graphic designer or creative director I highly recommend Melissa.”

– Tangela Ekhoff,
Writer, Speaker and Visibility Expert @
“When I first contacted Melissa about working together, I was panicked that I wouldn’t be able to find someone to design a sale page with the level of professionalism that I was looking for.

After I first spoke with Melissa, she immediately took charge and gave me peace of mind. Working with someone with an understanding of the industry, her attention to detail and design skills was a great asset to my business, especially since it was my first launch. Every time someone sees my sales page, they think it looks awesome. I sold 80 spots, and I now have a sales page that boosts my professionalism and gives my clients the trust factor they’re looking for.”

– Sarah King,
CEO at Invigorate Physical Therapy and Wellness
“Melissa was a huge help in clarifying and solidifying the vision for my dual website re-design. I had an idea of what I wanted for my two websites, but I couldn’t quite articulate it, and I didn’t want to hire a designer until I was crystal clear on the vision. Melissa cut to the chase by helping me to craft my core message for each brand and convey that message clearly in every aspect of my designs, right down to the typography. Now I am in love with my two brands!”

– Mary Fernandez,
Founder of the Persuasion Nation Podcast
“Before talking to Melissa, I had no plan, no structure, I really felt like I was walking around in circles. Just an hour with Melissa gave me SO much clarity, which then gave me the enthusiasm to proceed with my launch. Thank you so much Melissa for making things so clear, manageable and doable. I am truly grateful.”

– Melanie Moore,
Founder of Tapping Into Abundance
“The original copy for my sales page was good, but we needed to shift the messaging to better align with what we were selling. When people read the page now, they get it. Melissa knows how to guide the sales page process ahead based on what people would feel, and her process is pretty slick and awesome.”

– Amber McCue,
Founder of Nice Ops


Conversion Design School is for serious, ambitious entrepreneurs only. The program is designed to give you the confidence to use design principles throughout your entire funnel. You’ll get exclusive access to my design, launch strategy and conversion expertise in our community forum and during our four live co-working sessions.

My direction will be 100% focused on your design training and big picture launch goals during our time together.

This is not Graphic + Web Design 101, this is Conversion Design School™. I’m showing you things that even designers weren’t taught in design school that will result in more sales, more clicks, and a better experience for your potential customers. It’s important that this decision be a H*LL YES for you before you decide to join, because I’m not able to offer refunds because you change your mind.

However, if you complete all 6 modules and show up for all 4 of the live co-working sessions, ask questions, and participate, and still aren’t satisfied with what you learn, you can request a refund by Friday, July 24, 2020, I’ll refund your money within 7 business days. I want to eliminate the risk, because I’m that confident these skills are invaluable for you in the long-run of your business.​

If you have questions, I’d love to help you make the best possible decision for you! Send me a note at and my team will make sure I see it.

All the answers you’ve been waiting for...

  • When does the program start & what’s the schedule?
    When you join the Conversion Design School™, you’ll have the ability to join a few remaining calls with us while the inaugural students are in session. There will be 1 Co-Working Session / Design Critique per month in April, May, June, and July 2020 for new members. You’ll get access to the call schedule when you join.
  • When will you offer the program again?
    I’m excited that you want to join us! I’m not sure when I’ll launch the program again.
  • I’ve already taken courses on launching. How will this help me?
    Design plays a very important role in the launch process, but no one talks about the importance of it. Your potential customers want to look at beautiful design, read words that connect, and an easy process for making the decision to invest in your product or service. If you can use design strategies used by the big names and gurus in the industry use, you can provide an amazing experience for people before they ever decide to buy, which helps improve your level of professionalism.
  • I already know how to design. Will this help me?
    That’s awesome! Graphic design is an awesome skill to have. Quick question: what have you learned about designing that helps your clients make more money and get more results from their marketing strategies online? Wouldn’t it be awesome to not only know how to use conversion design strategies on your own sales pages, website, and landing pages – but also for your clients?
  • Will you show us how to be a better designer?
    YES! I’ll show you how to use conversion design strategies that can be applied to your emails, landing pages, sales page, website and more. We also do design critiques on each co-working session. Those, in my opinion, always make you a better designer!
  • How do the live calls work?
    The Co-Working Sessions + Design Critiques are where you can build the pieces of your funnel and get live feedback from me on your designs. Perfect for those who need a virtual sidekick to talk through things while they build their funnel + get my eyes on their work.I answer all of the questions, and give individual feedback to everyone! No question will go unanswered!
  • I’m not a designer. How will this help me?
    Conversion Design is a skill that can help course creators, copywriters, launch managers, sales coaches, marketing pros, web developers, and more! Becoming an expert for your clients and helping them get results versus just doing work that they assign to you will help you become an invaluable part of their success team. Conversion Design involves copy, messaging, customer experience, marketing, launching, and more to create a top-notch experience for your clients and your team.
  • What if I just want to work one-on-one with you and hire you to design my sales page?
    I’d love to work 1:1 with you, friend! Send me a message at and I can send you info about my 1:1 conversion design + strategy packages.
  • I have more questions. Is there someone I can talk to?
    YES! Me! Send an email to me at and you can schedule a time to speak with me. I won’t try to sell you anything that isn’t a good fit for you. I’ll help you make the best decision for you.

Are you ready to be my next Star Student?

I'm in the business of helping my clients create premium sales pages that produce record-breaking launches.

I'd love to show you what I know to help you wow your customers using conversion design.

Click below to join Conversion Design School™!

Melissa & my Conversion Design Team

PS – I’m grateful that you are here. Investing in a program like this is not a decision to take lightly. Do you still have questions? Email me at design (at) and I’ll help you make the best decision for you and your business!