Most business owners think they need a sales page to sell an offer online, but in reality, you can sell your offer over the phone, on a webinar, via a PDF, or even directly from the checkout page.
Once you have a solid, proven offer that gets your clients results, that’s when I recommend entrepreneurs create their sales page.
Fun fact: When I launched my first mastermind for designers in 2017, I sold the first spot with an email list of 30 people, without a sales page.
Gold text, scripted fonts, and staged flat lay photos are all the rage right now. Does your desk really look like that? Probably not.
Don‘t get me wrong. I love good, clean design – and have nothing against gold scripted fonts. I get paid very well to create sales pages and web sites that make my clients lots of money.
But if you don’t make sure the copy compliments the design, and your funnel takes the customer on a journey that leads them to buy, you won’t get the results you want.
Most people create their opt-in hoping to build their list and sell their offers on autopilot, but they don’t put any systems in place to track the performance. And when it doesn’t perform, they give up.
Using strategic design with a conversion strategy to make every experience your potential customers have with you is top-notch will help you get more customers. Tracking your results, and making tweaks to your existing funnel combined with conversion copy and high-level design will help you hit your high launch goals!
For real. This is a big one. How many times have you hired a copywriter, launch strategist, FB ads manager, and designer to upgrade your launch?
But, then no one on your team makes sure all of the assets match, the journey makes sense, and then your sales could suffer and people will be confused.
I had no idea sales page design would be the thing that would set me apart, and have some people look to me as an expert when I first started my freelance design business in 2011.
In 2012, I came across people like Elizabeth DiAlto, Amy Porterfield, and Marie Forleo, and was totally fascinated by how they were marketing themselves online.
Eventually I bought courses and programs from all of them.
In 2013, I landed my first sales page project for Amy Porterfield – and that project showed me the pivotal role that design plays in a profitable launch.
This quickly led to opportunities to help leaders like James Wedmore, Kimra Luna, Lise Kuecker, Carolin Soldo, Rick Mulready, Kate Northrup, Bob Heilig, Rachel Luna and Amber McCue grow their online businesses through high-converting sales pages and expert launch strategies.
After being interviewed all about Conversion Design on the Get Back to Design Podcast with Krista Miller and Kory Woodard in 2019, I got the idea to launch the program combining my sales page design and launch skills.
I quickly realized that NO ONE was teaching conversion design, except for a couple SAAS companies. In the fall of 2019, I hired two mentors, and I launched the first version.
Conversion Design School™ 2.0 is better than ever, and I can’t wait to help you learn The New Era of Launch Design.
Sold out events, fully-booked masterminds, expanded teams, increased visibility, more sales, more efficiency, and most importantly, more conversions are a result of me coming onto my clients’ teams.
Creating sales page and managing launches for the influencers I was buying courses from taught me how to help my clients get better results for their launches.
I’d love to show you and your team what I know.
There are a million launch courses out there, but until you’re on a launch team, you’ll never really understand how big a launch really is.
MOST PEOPLE CREATE A COURSE AND A LAUNCH PLAN without realizing how many times, during your launch, you will want to learn from your data, traffic, heat maps and more. LAUNCHING is relatively easy, getting the conversion is not.
Trust me, I know.
Okay, Melissa. This sounds great. But I’ve already hired a copywriter, OBM and launch strategist…
Even if you and your team have a basic understanding of graphic design principles, you can only take so many Photoshop classes.
Graphic Design is defined as visual communication + problem solving using elements like photos, typography, copy, shapes and illustration.
Conversion Design is defined as designing experiences with an end-goal in mind.
Most of us want to make more sales and look good online.
Graphic design, visual communication and branding are important.
Conversion Design School™ is a virtual program that teaches you how to design your message, punch up your offer, design your launch strategy, and use conversion design to take your launches to the next level. Plus, you get Live Design Critiques, Live Coaching & Community Support!
Learn how to write copy like a conversion copywriter with a VIP Lesson from Sage Polaris, copywriter to the internet famous.
Take a look at all the tools out there to help you create landing pages, check out pages, email campaigns from Brandi Bernoskie, owner of Alchemy + Aim.
A VIP Lesson with Digital Marketing Genius, Jamie DuBose, to talk about basic marketing metrics you need to know!
Not sure what to say on your sales page or how to plan your launch? I’ve got you! You’ll find a Sales Page Copy Template, Sales Page Design Samples, Email Scripts, Launch Process Boards, Survey Processes, and more!
My feedback + my eyes on your promo plan, client testimonials, and your sales page. (Priceless!)
You get 6 modules of training, via audio, video, and transcripts with design examples focused on helping you learn how to use design strategies in your funnel. Access the lessons from anywhere or watch the recordings at their convenience. (Valued at $3497)
Four Live Co-Working Sessions + Design Critiques so you actually get time to work on your launch assets! (Valued at $997)
Answers to all your biz questions, cheering from your new biz pals, and a safe place to share inside of our private FB group. (Valued at $997)
Bonus #1: A VIP Copy Lesson with Sage Polaris. Learn how to write copy like a conversion copywriter. (Valued at $997)
Bonus #2: A VIP Tech Lesson with Brandi Bernoskie. Take a look at all the tools out there to help you create landing pages, check out pages, email campaigns and more! (Valued at $997)
Bonus #3: A VIP Lesson with Digital Marketing Genius, Jamie DuBose, to talk about basic marketing metrics you need to know! ($997 Value)
Bonus #4: Access to my Ultimate Library of Launch Templates and Processes. ($997 Value)
Conversion Design School is for serious, ambitious entrepreneurs only. The program is designed to give you the confidence to use design principles throughout your entire funnel. You’ll get exclusive access to my design, launch strategy and conversion expertise in our community forum and during our four live co-working sessions.
My direction will be 100% focused on your design training and big picture launch goals during our time together.
This is not Graphic + Web Design 101, this is Conversion Design School™. I’m showing you things that even designers weren’t taught in design school that will result in more sales, more clicks, and a better experience for your potential customers. It’s important that this decision be a H*LL YES for you before you decide to join, because I’m not able to offer refunds because you change your mind.
However, if you complete all 6 modules and show up for all 4 of the live co-working sessions, ask questions, and participate, and still aren’t satisfied with what you learn, you can request a refund by Friday, July 24, 2020, I’ll refund your money within 7 business days. I want to eliminate the risk, because I’m that confident these skills are invaluable for you in the long-run of your business.
If you have questions, I’d love to help you make the best possible decision for you! Send me a note at firstname.lastname@example.org and my team will make sure I see it.
PS – I’m grateful that you are here. Investing in a program like this is not a decision to take lightly. Do you still have questions? Email me at design (at) melissaburkheimerstudio.com and I’ll help you make the best decision for you and your business!