Do you love the TV show Scandal? (I do!)
Could you talk about what you do in your sleep?
It is important to the exert the same passion and knowledge in your digital marketing plan as a part of your branding strategy.
Getting clients and telling your story isn’t your only internet mission. You have to dig deeper. (Tweet that).
Social media is noisy. It’s crazy busy and we’re all super distracted.
Making connections and building some street cred should be just as high up in your list of things important to you.
Think beyond building a web site or sharing a photo on Instagram. Here’s how you can properly execute your internet mission and take action to accomplish it.
Identify your target audience
When I say identify your target audience – I mean the audience specific to the posts(s) you’re sharing on social media.
Are you trying to get noticed by a big name in your industry so you can pitch a guest blog post to them? Share their content. Like their statuses. Send them a friend request on Facebook. Give them some comment love on their blogs. Tell everyone about their podcast.
When the time is right and you have your masterpiece of a guest post ready, pitch away my darlings.
Create engaging conversations with people who have things in common with you
Did you attend a seminar recently? Blog about it. Join the Facebook group of attendees and share your reflections and “aha!” moments in it. You share something in common with those people that not everyone on the planet does (is there a big name you’re trying to pitch in the group? Get on it!)
Make sure your team knows what one of your missions is. To be completely up front with you, my red carpet dream is to have my name in Entrepreneur magazine. Frankly I don’t care if it’s online or in print. I’m telling people because you never know who might have a connection.
My friend Rachel Luna from The Tailor Made Life got featured in Latina magazine by asking on her personal Facebook profile if anyone had a contact or hook up at Latina magazine. Two people said yes. And guess what, she got in. Read about how she did it here.
She was consistent and her mission = accomplished.
Don’t be afraid to talk about what you love
My girl Tangela Ekhoff is obsessed with the show Scandal. She does episode recaps that make me laugh out loud and she is a Tweeting hustler. Guess what she got by talking about what she loves?
- A personal video made by Mr. President Grant himself.
- A feature in Entertainment Weekly.
She was in a Promo that ran on ABC during Scandal. It was viewed by over 8 million people!
- Her story was shared in Women’s Day Magazine.
She doesn’t mess around and every body knows her mission.
Now what I want to know in the comment section below is what one of your internet missions is and one action you’re going to take to get it done. Don’t be shy.
PS - If you’ve ever thought about working with me – it’s time to get ‘er done. There are a limited number of spots left for a one-on-one 60-minute Social Media Simplified sesh with me.
Once they’re booked, I’m throwing this one on the shelves in order to create space for some newer, sophisticated services for 2014. Can’t wait to be a part of your journey. xo