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The Short and Sweet Communication Rule Everyone Should Follow

Short and Sweet communicationToday, I’m going to keep it short and sweet. (Stay with me here!)

To do so, I’ll teach you one simple strategy that helps me reduce the amount of time I spend in my inbox and helps me look like a pro.

Picture this. You’ve gotten up early and you’re all ready to leave for an in person meeting with one of your customers. You’re dressed to the nines and it’s time to head out to the door. You’re going to be early, as usual. Right as you walk out the door, your dog runs outside chasing the delivery truck that just drove by.

After you get your dog back home, you’ll still be on time because you were going to be early. Then you spill your coffee down your shirt. You’ll definitely be late now.

As you’re changing clothes, you pull out your phone to send a quick email to your customer explaining why you’ll be late. That took an extra 5 minutes.

Now I don’t know about you, but just writing that scenario and telling you about it makes me feel kind of flustered. If just thinking about it makes me flustered, I don’t even want to know what the customer is thinking.

Do you want people to think you’re organized and punctual? Or flustered?

My point is that I used to be one of those flustered and semi-scatterbrained people and I sensed that people were picking up on that vibe. (And I didn’t like that sense!)

So, a light bulb went off and from that day forward, I figured out that none of that mattered. All that mattered was that I showed up, delivered so much value that it knocked their socks off so they were more than happy to pay me.

So instead of sending a long drawn out email, when something like this happens, I say:

“Hey – So sorry! I’m running a few minutes late. Coffee’s on me.”

This is a short and sweet email that takes less than a minute to write that tells them exactly what they need to know.

When you get to the meeting, do what you said you were going to. Buy their coffee, apologize and get down to business.

Just yesterday one of my customers was trying to pay me and the link wasn’t working. When I replied to the email, I didn’t go into a long, drawn out explanation blaming my payment merchant, I just simply said: “So sorry – it should be working now. I’ll have a nice talk with my web site so this doesn’t happen again. Can I make it up to you with an extra freebie session?”

The trick is to keep your email communication short, to the point, professional and most importantly, sweet. (Tweet that!)

It helps you become viewed as professional, saves the amount of time spent in your inbox and reduces the amount of time your customer is in their inbox.

And, by acknowledging your mistakes when they happen, apologizing and doing a nice gesture shows you care about them as a human being.

Now I want to hear from you.

What’s one way you’re going to use this strategy to send short an sweet emails to your customers? Do you already practice the short and sweet communication rule?

Leave a comment and let a girl know. ;)

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