On your website, you need several calls to action.
On social media sites, you need a call to action.
At the end of your blog posts, you need to give your audience a call to action.
I like to give it to you straight. So, I’m going to get right to it and share five examples of real call-to-action strategies that the big shots are using to engage with their audience.
Real Call-to-Action Marketing Strategy #1: Suze Orman
Suze Orman, who I absolutely adore, is an American author, financial advisor, motivational speaker and television host. Her show airs on CNBC on Saturday nights at 8 pm and she gives live financial advice to people who call in to the show.
On her show, she invites people to her website, to become a fan of the Suze Orman Show on Facebook or Tweet her with the hashtag #asksuze using her handle, @suzeormanshow.
She actually shows questions her audience as Tweeted her and answers them on her show. (And she’s Tweeted me!)
Since the TV show Scandal (another one of my faves) went on a two month haitus this winter, they’ve been posting messages on Facebook and Twitter to engage with their audience using the hashtag #copewithoutpope. This helps fellow Gladiators find one another and talk about the show and create the buzz for them.
(My friend Tangela Ekhoff had a video made for her by Tony Goldwin, the President himself and is buddies with all of the people on set. I’m super jelly.) (Outtake: jelly means jealous.)
Real Call-to-Action Marketing Strategy #3: James Wedmore
James Wedmore, video marketing genius and a friend of mine is the creator of Video Traffic Academy. He uses a call-to-action at the end of some of his videos. In this one, he invites you to go to sign up to download his free YouTube Marketing Report at the end of the video. This helps build his list and share value with his audience to they can go from lead to customer.
Real Call-to-Action Marketing Strategy #4: Marie Forleo
At the end of Marie Forleo’s MarieTV, she invites you to leave a comment on her blog because that’s where the discussions happen. (And it’s always an awesome discussion, you should check it out). She also invites you to like the video, subscribe to her channel and to head on over to Marieforleo.com to sign up for email updates.
Every week without question, she shares a video that helps her audience with a common problem a lot of them face. Once a year, she launches and sells her flagship program, (which is amazing) called B-School. The rest of the year, she’s building her fan base and sharing top notch content for her audience.
On the TV Show, LIVE with Kelly and Michael, they have a link on their website called “inbox.” When you click on this link, you can fill out a form and possibly have your question answered on air. They may even Skype with you or have you come on the air.
Toward the end of their show, they actually take the time to answer these questions. (This is where they are engaging with their audience).
There you have it, my friend. Five call-to-action strategies used by big names that you can take & tweak. (Tweet it!)
Now in the comments section below this video, I’d love to know what one of your call-to-action strategy ideas are and what you’re going to do.