brand strategy + design = more sales.
We help direct-to-consumer beauty + fashion brands increase conversions and optimize customer retention.

(Seriously, it’s our super power.)
Create the product brand vision and mission to make your product feel new again. Think of this as your big picture plan to help your product launch in alignment with your dreams.
Timeline:
One day or one week
Live Strategy Time with Me:
One VIP half day or two 90-minute calls in one week
What’s included:
Product vision
Product mission
Product promise
Product benefits
Product positioning
(Re)Invention Strategy Dossier
Investment starts at $2500
Create the product visual brand identity to align with the vision & goals for your launch. Think of this as the visual experience your audience has before they buy from you.
Timeline:
Two to three weeks
Live Strategy Time with Me:
A kickoff strategy call, followed by five 30-minute check-in calls over our proposed timeline.
What’s included:
The logo + icon suite
Brand illustrations + pattern design
Primary + secondary brand colors
Typography styling
Photography art direction
The product brand identity guidelines + asset guide
Optional Upgrade:
Brand messaging + brand voice
Website copywriting
Launch copywriting (emails + sales page)
Website design + development
Sales page design + development
Investment starts at $3500
Bring your big picture launch dreams to life! Together, let’s come up with ideas to grow and nurture your audience, build buzz about your product and curate a seamless sales strategy.
Timeline:
One day or one week
Live Strategy Time with Me:
One VIP half day or two 90-minute calls in one week
What’s included:
Review of any previous launch debriefs
Ideation for buzz building strategies
Designing a pre-launch nurture experience
Creating the live launch buzz building experience
Curating a seamless sales strategy
Mapping out a 3-month launch calendar
Investment starts at $2500
I killed my parents’ dream of me becoming a popstar (sorry, mom & dad!). Instead, I took a different creative route, a life full of helping thought leaders, beauty brands, global nonprofits and production companies become the stars of their industries.
My signature design process helped me achieve my dream of getting paid to be creative while staying home with my babies. They’re not babies anymore.
I’ve consulted on dozens of launches as a sales page designer, creative director, and launch manager that have collectively generated multiple 7 figures in revenue.
My clients 10X their sales goals and get featured in places like The Ellen Show, Steve Harvey, Access Hollywood, Entrepreneur, and Forbes.
When I’m not using my conversion design brain or daydreaming about my new mascara line, I’m probably lounging in my pool, jamming out to Mariah Carey or making a plan for my plans.
Melissa encouraged me to pursue my goals without being afraid. I recently used her template for a sales page design to set up a sales page for my newest product. In 10 days, I have had 950 visitors, an average of 23 orders and made over $500 in sales!
My total sales for Month to Date are up 1,855% and my online store sessions is up 975%.”
– Shaunice Sasser,
Co-founder, Brown Girl Stationery
When you’re in the market for a creative partner to help you with your product launch, you really want an upgrade.
Check out some of the premium designs my team and I create.