Director: melissa Series: Business Lessons

Disclaimer: I’m not really lazy. I’m an entrepreneur with two kids home from school for the summer. They play a lot of baseball, and I’ve got a lot on my plate. So, if there’s an easy way to do something, that’s how I want to do it. Ironically, I’ve learned one of the main premises in the art of manifesting is to not worry about the “how.” I’m just like you. I’m an entrepreneur who wants to help people and uplevel my business. And I’m really good at getting in […]

Director: melissa Series: Business Lessons, Business Processes

Need to take new brand photos for your business, but aren’t sure where to start? Don’t worry. I’ve got you!🎯 The first time I had my brand photos taken, my dear friend took them for me. I got my hair cut that day, so it looked waaaaay better than my normal “wash it and brush it” style. I didn’t really give much thought to my outfit, and I did my own make up. We didn’t have a plan, and it worked out. Here are some shots from that photoshoot. The […]

Director: melissa Series: Business Lessons, Business Processes, Design

Let’s get straight to the point: Every entrepreneur needs an amazing copywriter on speed dial. And let me be clear: I’m not a copywriter. And there’s nothing more intimidating writing a post recommending that you hire a copywriter, when you’re not a copywriter. 🙈 Now that I’ve gotten that out of the way, you should know that I always recommend that my premium sales page and branding clients work with a copywriter. And as a designer, I always recommend that if you only have a budget for design OR copy, […]

Director: melissa Series: Business Lessons

Here’s a confession: I’m good at things like sales pages, big brand plans and getting good parking spots. And I make a heckuva chicken pot pie. I’m not so good at putting myself out there, or sharing how I’ve helped my peers and clients. 🙈 I didn’t even have a working website for like 3 years in my business. I didn’t want to build an email list, so I didn’t. And it was really refreshing. I wanted to grind behind-the-scenes, so I did. And the results I help people get […]

Director: melissa Series: Business Processes, Sales Page Design

Your potential customers want to know what kind of results they could get when they decide to work with you and/or buy your course. If you have 25 testimonials on your sales page talking about how great you are, that’s great. But it’s not what they need to be reading. Your hot and cold leads need to be able to relate to the possibilities you create for your clients. Twenty-five testimonials talking about how great you are isn’t going to cut it, friend. Don’t worry, cause I’ve got a short […]