Director: melissa Series: Business Lessons, Business Processes, Design

Let’s get straight to the point: Every entrepreneur needs an amazing copywriter on speed dial. And let me be clear: I’m not a copywriter. And there’s nothing more intimidating writing a post recommending that you hire a copywriter, when you’re not a copywriter. 🙈 Now that I’ve gotten that out of the way, you should know that I always recommend that my premium sales page and branding clients work with a copywriter. And as a designer, I always recommend that if you only have a budget for design OR copy, […]


Director: melissa Series: Business Lessons

Here’s a confession: I’m good at things like sales pages, big brand plans and getting good parking spots. And I make a heckuva chicken pot pie. I’m not so good at putting myself out there, or sharing how I’ve helped my peers and clients. 🙈 I didn’t even have a working website for like 3 years in my business. I didn’t want to build an email list, so I didn’t. And it was really refreshing. I wanted to grind behind-the-scenes, so I did. And the results I help people get […]


Director: melissa Series: Business Processes, Sales Page Design

Your potential customers want to know what kind of results they could get when they decide to work with you and/or buy your course. If you have 25 testimonials on your sales page talking about how great you are, that’s great. But it’s not what they need to be reading. Your hot and cold leads need to be able to relate to the possibilities you create for your clients. Twenty-five testimonials talking about how great you are isn’t going to cut it, friend. Don’t worry, cause I’ve got a short […]


Director: melissa Series: Business Processes, Sales Page Design

You’re getting ready to create your sales page, and you’re overwhelmed. Not sure where to start. You have an idea on what to write, and your logo is ready, but you don’t really know what needs to go where. The last course you purchased had a long-form sales letter to go with it, and you’re secretly dying to have one too. Don’t worry, you’re not alone. And I’m here to help. I’ve been designing sales pages for some of the most well-known influencers in the digital marketing space for the […]